EVERLAST

 

The preeminent brand in boxing since 1910, Everlast is a global leader in the design, manufacturing, licensing and marketing of authentic boxing, mixed martial arts and fitness related sporting goods equipment, apparel, footwear, and accessories.

 

 

THE EVERLAST STORY

 

From heavyweight champion Jack Dempsey and middleweight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC light heavyweight champion Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of authenticity and individuality, Everlast is a necessary part of the lives of countless athletes and fitness enthusiasts who train, compete, and live an active lifestyle.

 

 

BRAND MISSION

 

The Everlast Wordwide Brand is built upon Strength, Dedication, Individuality, and Authenticity. We are a necessary part of the lives of consumers who train, compete, and live. We build boxing equipment and consumer products for an active lifestyle. Our rich heritage and brand equity fuels our ability to meet this aspiration.

 

Sportsmax act as the sole West Australian agent for Everlast Equipment and Everlast Footwear.