At New Era, we aim to create passionate bonds with consumers through authentic lifestyle products and experiences that encourage self-expression.

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New Era is an international lifestyle brand with an authentic sports heritage. Best known for being the official on-field cap for Major League Baseball, the brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe.

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Founded in 1920, New Era Cap Company, Inc., brings to market products that transcend time, culture, sport and fashion. 

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Sportsmax act as the sole West Australian agent for New Era.